New! No Ammonia Permanent Hair Color

INOA Haircolor works with ODS (Oil Delivery System Technology), an unprecedented oil base that increases the active potential of the haircolor system while preserving the hair’s natural protective layer (twice as much as traditional ammonia-based permanent haircolor treatments). INOA also substitutes ammonia with “MEA” an odor-free alkaline agent.

What does this mean for you? An absence of an unpleasant odor and hydration for your locks like you’ve never felt before.